Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how serious it is about getting it right.

To opt out of Apple Intelligence and go back to the standard, AI-less experience, navigate to Settings > Apple Intelligence & Siri and flip off the Apple Intelligence toggle at the top of the page.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features was met with a lukewarm response. Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.