The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Green is undoubtedly one of the most popular interior paint colors — especially in recent years. A green shade has been named ...

Indeed, the colour, said to be a saturated shade of blue-green, cannot be seen without the help of stimulation by laser. The researchers from UC Berkeley and the University of Washington had ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

One question she fielded from Colman Domingo asked her to share her favorite hair colors over the years. "Well, I really like to romanticize two specific periods in my life: the green roots and ...

There was no match — the olo colour seemed to be more intense than even the most vibrant blue-green colour possible in normal vision. Participants had to ‘wash out’ the olo colour by adding ...

By stimulating specific cells in the retina, the participants claim to have witnessed a blue-green colour that scientists have called "olo", but some experts have said the existence of a new ...

It's incredibly saturated." All five researchers who witnessed the new color, which they named "olo," described it as a blue-green, but said that words cannot do it justice. "There is no way to ...