A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Google Cloud and Mattel are partners in upgrading the iconic real estate.

In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked and modern-day horsepower is sculpted like Michelangelo’s David, something astonishing just ...

Mattel, Inc. announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James ...

Get ready for the most exciting, stylish, and action-packed event of the season! Okada Manila proudly collaborates with ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity and collectibility ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...

Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the U.S., with more expansions planned.

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...

Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny ...