The world of breakfast cereal is a lawless desert of chaos, with flavors, mascots, and ideas that rarely feel cut from the same cloth. In the 1970s, it was even more untethered; themes ranged from ...

Thinking of switching up your usual bowl of cereal to something healthier? We asked three expert nutritionists to delve into which cereals are the healthiest and why, and to come up with the ...

M&S has launched a brand-new range of minimally processed cereals, including a one-ingredient box of cornflakes. Each product in the Only… Ingredients range contains no more than six ingredients ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.

As a dietitian, I love protein-packed breakfasts and always try to eat protein in the morning. I like having Greek yogurt bowls, overnight oats, or smoothies on when I don't want to cook ...

It would be too easy to shunt indie-pop idea machine Japanese Breakfast’s records into categories — here’s the sad one, the science fiction one, the happy one — especially given the title ...

General Mills shares are falling in premarket trading Wednesday after the company issued a downbeat outlook and posted quarterly sales that undershot forecasts. The cereal giant "expects ...