Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
From Lattes To Layoffs: How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
Starbucks to cut 1,100 corporate roles in CEO Niccol's turnaround push
Starbucks said on Monday it would eliminate 1,100 corporate roles as CEO Brian Niccol pushes ahead with his turnaround ...
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Starbucks is cutting some 'less popular' drinks from its menu
Starbucks is making cuts to its menu, with some of the coffee giant’s “less popular beverages” set to take their final bow ...
How CEO Brian Niccol Aims to Fix Starbucks
Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
Starbucks hoped mobile orders and the drive-through would save its business. New CEO Brian Niccol says that was a mistake.
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
Starbucks laying off 1,100 corporate workers this week, CEO Brian Niccol announces
Starbucks will lay off 1,100 non-retail employees as Brian Niccol, the new CEO of the Seattle-based coffee chain, aims to ...
Starbucks lays off 1,100 corporate employees as coffee chain streamlines
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations.
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Starbucks lays off 1,100 corporate employees as coffee chain streamlines
SEATTLE (AP) — Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations. In a letter to employees released Monday, Niccol said ...
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Starbucks lays off 1,100 corporate employees as coffee chain streamlines
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations Starbucks plans to lay off 1,100 corporate employees globally as new ...