DirecTV Advertising announced programmatic access to its linear satellite advertising inventory, enabling real-time bidding ...

Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...

Despite the fact that it was founded by the president-elect, Truth Social is still somewhat of a niche social network.

Releases in 2024 showed some dramatic trends. If those trends continue (and there is little sign they won’t), the dearth of original live-action films will also. Last year, around 60 percent of the ...

The Mouse House roared back to the top spot at the U.K. and Ireland box office in 2024, capturing a 20.9% market share with ...

On the surface, all seems well in MAGA media world today. But there are questions large and small that could reshape the ...

U.S. box totaled $8.56 billion, a slught decline from 2023. The most popular films were sequels. Among studios Disney led ...

RESTON, Va. — Comscore has appointed Jackelyn Keller as its new chief marketing officer.

StockNews.com started coverage on shares of comScore (NASDAQ:SCOR – Free Report) in a report released on Thursday. The brokerage issued a hold rating on the stock. comScore Price Performance Shares of ...

Since September 2024, Keller has been an advisor to Comscore’s leadership team, focusing on simplified positioning, creative strategy and go-to-market efforts, including the launch of evergreen ...

Comscore (SCOR) announced the appointment of Jackelyn Keller as its Chief Marketing Officer, CMO. Keller brings expertise in linear TV, ...

Paul Dergarabedian, Comscore senior media analyst, joins 'Squawk Box' to discuss the holiday box office, state of the box ...