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Dell kills XPS brand

Android Authority · 20h

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

PCGamesN · 20h

Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

30 years later, XPS is dead. Here’s why Dell is killing its flagship brand

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell, iPhone

MacRumors · 6h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

AppleInsider on MSN · 2h

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Business Insider on MSN · 11h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

Hosted on MSN20h

Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

2h

Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

12h

Dell overhauls brand portfolio and adds NPU-equipped portables and desktops

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

PCMag on MSN20h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

20hon MSN

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell Debuts Revamped PC Lineup At CES 2025

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...

3don MSN

Need a new laptop? Get the Dell Inspiron 15 while it’s $120 off

If you need a new laptop, you should take advantage of Dell's offer for the Dell Inspiron 15 3520. From its original price of ...

20hon MSN

Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

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