Well, for one thing it's the only new shade this year, as the other three were also available for the iPhone 15 Pro line. It's also a slightly more unusual color in general than the other options.

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The Apple iPhone 15 Pro brings some of Apple’s best tech to ... lenses that can capture super high-resolution photos with more color and detail than previous iPhones. Even the display has ...

A surprisingly early move sees the iPhone 15 Pro (capable of Apple Intelligence) available on Apple’s refurbished site in selected countries.

For those in search of something distinctive, the Spigen Ultra Hybrid MagFit for the iPhone 15 Pro Max Ultra may be a worthwhile consideration. With a range of color combinations available ...