Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

Marc Leishman is back in the winner's circle. The Aussie shot 4-under 68 on Sunday at LIV Golf Miami, earning his first win with LIV since joining the circuit and his first worldwide victory in four ...

The stars were out in South Beach this weekend as LIV Golf made its 2025 stateside debut with LIV Golf Miami at Trump National Doral. Marc Leishman won the individual tournament, shooting 4-under ...

MIAMI, Fla. — A field of 54 pro golfers competing for the $25 million purse took over the course at Trump National Doral for the 2025 LIV Golf Tournament in Miami. The 54 players make up 13 ...

The fifth event of the 2025 LIV Golf season gets underway at the Trump National Doral in Miami, USA on Friday, April 4. This will be the first of the six LIV Golf events in the U.S. Fireballs ...