Crosby first became familiar with the watch company Norqain at the 2019 NHL All-Star Game in San Jose, California, when the ...

Pittsburgh Penguins captain Sidney Crosby is making off-ice moves with a new investment in a former teammate's watch brand.

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the ...

Sidney Crosby, Pittsburgh Penguins legend, has joined Swiss watchmaking company NORQAIN as a shareholder and brand ambassador ...

I’ve been writing about the Montreal Canadiens for quite some time, but this year was my first season as a credentialed ...

The Pittsburgh Penguins captain now has an ownership stake in a Swiss watchmaking company NORQAIN, thanks to former NHL ...

Growing Swiss company NORQAIN announced on Wednesday the Pittsburgh Penguins captain is coming aboard as an investor and ...

Crosby is now a business partner with Mark Streit, a former NHL defenseman who won a Stanley Cup with Crosby in Pittsburgh, and Roman Josi, captain of the Nashville Predators and a fellow brand ...

From “Sid the Kid” to a three-time Stanley Cup champion, Sidney Crosby has donned many labels throughout his legendary NHL ...

Future Hall of Famer Sidney Crosby isn’t waiting for a gold retirement watch. He’s already bought into a Swiss company that ...