Nike, Lululemon Rebound
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President Trump said Friday he had a “productive call” with a top Vietnamese official, adding that the Communist Southeast Asian nation “wants to cut their Tariffs down to ZERO” pending a free trade ...
From New York Post
The companies may not be able to fully offset these tariffs as countering the impact of the levies on Vietnam alone would require price increases of 10% to 12%, according UBS analysts.
From Reuters
Nike stock was down nearly 13% Thursday morning on the news.
From Yahoo! Sports
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Trump’s new tariffs are forcing U.S. apparel and shoe makers to scour the world for new places to manufacture.
U.S. footwear and apparel companies, such as Nike, Lululemon, and Gap were getting crushed early Thursday. Blame high tariffs on Vietnam, Indonesia and Cambodia. Vietnam and Cambodia were the two countries worst hit by President Donald Trump’s reciprocal levies–46% and 49% rates,
Shares of clothing and footwear retailers are climbing Friday after President Donald Trump revealed that Vietnam is interested in negotiations to reduce tariffs.
Top U.S. brands like Nike have spent years shifting away from Chinese factories, but the new tariffs now threaten Southeast Asian supplies.
Those looking to pick up a pair of the brand’s Air Jordan 1 High sneakers could shell out an extra $18 on top of their current $180 price tag after the new tariff goes into effect April 9, industry sources told The Post. Some of Nike’s other popular sneakers could also spike by between $15 and $35, according to a Footwear News report.
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Nike shares recovered on Friday after President Donald Trump suggested a possible agreement with Vietnam to reduce recently announced tariffs.
Nike could soon face another blow in its effort to revive its brand and reverse a long decline in sales: U.S. tariffs on imports from Vietnam.
Now down 9% across the week, Nike initially declined on Thursday after the president's tariffs targeted three countries responsible for the majority of the company's manufacturing. Here's what happened earlier this week and why Nike's shares have rallied somewhat today.