The LePub effort, which lit up TikTok, aimed to reinforce the chocolate brand’s role as an iconic travel gift.

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

AI agents can now speak with creators for brands, handling tasks ranging from initial outreach to sending out briefs and follow-ups.

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.

Technology changes the tools, not the creative process.

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.

Outdoor activations in sports, health and technology led the way creatively this week.

McDonald's opened its first CosMc's locations in 2023 to compete in the popular beverage space.

John Krasinski, Natalie Portman, Eiza González and Domhnall Gleeson crash the travel host’s monologue to pitch the movie, hitting the streaming service on Friday.

World's first advertising Ai agent ...

A pair of superstitious fans, who’ve always watched games at the The Twelve Pins, can still do so in Portugal on Saturday.