pharmaphorum20h
How pharma is tackling new direct-to-patient programmes
In some ways, pharma connecting directly with patients isn’t novel at all: pharma companies in the United States have been ...
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Harnessing zero‑party data: Transforming pharma advertising for better patient engagement
This kind of voluntary information that customers share directly with advertisers is known as zero-party data – and it has ...
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Direct-to-patient is more than just telehealth – with EVERSANA’s Faruk Abdullah
The idea of direct-to-patient channels in pharma conjures up services like Lilly Direct and PfizerForAll. But ...
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Paige's cancer detection AI gets FDA breakthrough status
Digital pathology specialist Paige has been awarded breakthrough device status from the FDA for an artificial intelligence ...