Google rolls out brand customization for Performance Max campaigns
Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
How a Google breakup could change the PPC industry
Search Engine Land » PPC » How a Google breakup could change the PPC industry Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...
Google adds ad inventory curation, programmatic tools for agencies
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
Microsoft expands Copilot AI-powered advertising capabilities
Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.
Adam Heitzman
Adam Heitzman is Co-Founder and Managing Partner of HigherVisibility, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, ...
Google Ads relaxes personalization rules for social casino game apps
Search Engine Land » PPC » Google Ads relaxes personalization rules for social casino game apps Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Google AdMob launches new controls for high-engagement mobile ads
Search Engine Land » PPC » Google AdMob launches new controls for high-engagement mobile ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Google Ads Optimization Score now reveals specific competitor impacts
Search Engine Land » PPC » Google Ads Optimization Score now reveals specific competitor impacts Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Google fixes supplemental feed limitation in Merchant Center Next
Search Engine Land » PPC » Google fixes supplemental feed limitation in Merchant Center Next Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Search Engine Land5d
How to pick the right Google Business Profile categories
Search Engine Land » SEO » How to pick the right Google Business Profile categories Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...
Search Engine Land5d
SEO and meta descriptions: Everything you need to know in 2025
Search Engine Land » SEO » SEO and meta descriptions: Everything you need to know in 2025 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...