CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional ...

Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who ...

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who features in social content ...

Hence, brands are turning to Guster, MXPX, and other bands Millennials grew up listening to for their latest video ad ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural ...

Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.