In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal ...

"Christmas is the the UK Super Bowl of marketing," New Commercial Arts and Ogilvy CEO James Murphy told the FT this week.

Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded ...

System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air ...

Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard's choice of 'Where's Wally?' for an international campaign is a stroke of genius (Waldo in the US for ...

Even before Trump was elected, 2025 was already looking like it might be another year of upheaval on the social, political ...

WPP has been performing better on the new business front and it doesn't come much better than a $1.9bn ten-year contract with ...

The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are met with a ...

Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG's MullenLowe. Hollands ...

It isn't all sweetness and light at Christmas, especially if you live in the parts of Europe most threatened by Russia's invasion of Ukraine and the fear that the conflict may spread. People are still ...

We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has appointed We Are Social as its global sociol agency in a pitch led ...

Sir Martin Sorrell built his empire at WPP with acquisitions - some of which, like Ogilvy and Chris Ingram's Tempus media agency were bitterly contested - and, for a while, the strategy worked well ...