브랜드가 전 세계 고객과 소통하는 방식을 재편하고 있는 3대 트렌드와 이를 활용하여 마케팅 전략을 강화하는 방법을 알아보세요.
Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...
The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...
YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...
ユーチューブ、2月のテレビ視聴の11.6％を占める。 FOXはスーパーボウルとケーブルニュースの視聴率に後押しされ、初めてメディア販売会社のトップ3に躍り出た。 2025年2月のインターバルは ...
YouTube capta el 11,6% de los telespectadores en febrero. FOX se sitúa por primera vez entre los tres primeros distribuidores de medios de comunicación, impulsada por la Super Bowl y la audiencia de ...
Com a crescente proeminência das mídias sociais e de varejo, como os anunciantes podem alocar estrategicamente os recursos entre os canais digitais, otimizados para conversões no fundo do funil, e os ...
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