World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous ...

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World ...

Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile ...

Alan Fagan, previously a leading European rights executive at ESPN, has been hired by the EBU as managing director of its new ...

Viaplay Group's tougher stance on business-to-business negotiations looks set to result in the end of a long-running carriage ...