The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when he followed the advice to anglicize his name, all that ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

It was the ad that divided opinions and sparked internal politics, but in this week's My Creative Career, Ain't founder and ...

In the week that actor Saoirse Ronan went viral for pointing out the realities of women’s personal safety, legislation also ...

There’s more pressure on agencies to keep up with rising video content consumption – but in a way that’s more gourmet feast ...

The fallout of a historic second term for Donald Trump will be assessed and cogitated over during the coming days, but the impact of him retaking his seat in the Oval Office will be felt right around ...

Behind the camera is Emmy-winning director Anna Mantzaris who has traditionally worked in stop-motion for brands such as Apple and John Lewis. This marks Mantzaris’ first CGI animation.

In a world of high-stakes purchases and even higher buyer experience expectations, B2C companies face a triple challenge: disjointed teams, fragmented data, and a fractured buying journey.