If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

What were earlier relegated to conventions of childhood now make it well past adolescence without embarrassment, thanks to ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

If your kids are anything like ours, they probably have tons of Squishmallows for every season. After all, these cute plush ...

Shoppers typically tighten their budgets after celebrating the holidays and the new year. Luckily, $20 goes a long way at ...

I was poking through a local store with my niece and her boyfriend a couple weekends ago while they were visiting between ...