You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...
James Harden - named the adidas Harden Vol. 9 “Cyber Metallic” shoes. This pair has gotten fans very excited since it is such ...
Sixty-seven years after co-founding Reebok, 89-year-old Joe Foster is now partnering with a 25-year-old entrepreneur to market what the pair say is the first AI- designed commercially available shoe ...
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...