Two L.A. actresses built an instant online empire on pre-tradwife content aimed at younger women. Now former fans have questions ...

While all iconic brands have their own unique identity, Markle's brand is a fusion of traditional homemaker aesthetics embellished with faux royal flair. From its cursive logo to its pastoral imagery, ...

Since its announcement early last year, Meghan Markle's lifestyle brand has been under intense scrutiny, yet beneath the logo ...

The Duchess of Sussex released her first lifestyle products to a welcoming public Wednesday morning—$121 for her total ...

A new University of Hawaiʻi at Mānoa study explores anti-feminist themes within TikTok's "tradwife" (short for "traditional ...

The decision to bring Lauren and Eliot back to the experiment was a controversial one, largely because people wanted the same ...

Gender role orthodoxy is back, baby. On Instagram, a tradwife influencer bakes lemon squares in a milkmaid dress beneath the ...

Smith did her step-by-step video, adding argan, jojoba, sweet almond and peppermint oils, as well as vitamin E, to her ...

But, instead, that’s stay-at-home dad Kerry Johnson’s new daily routine. In September, the Utah father of six ditched a ...

In embracing the chicken coop lifestyle—and hanging out with her Montecito neighbor Paltrow—the Duchess of Sussex isn’t ...

During our cover shoot with Wishbone Kitchen, Meredith Hayden shared what homemaking really means to her—and made a great ...

LGBTQ homesteaders, like Rowdy Ruby, are sharing their stories in online spaces that are typically dominated by creators who ...