One challenge for brands when casting creators is not getting the same mass-market appeal that big-name celebrities bring to ...

USA Today's Ralphie Aversa shares why Buffalo got so much love from advertisers on Sunday night. BUFFALO, N.Y. — The Bills may not have been on the field on Sunday, but you probably noticed Buffalo ...

Booker T Jones' 1962 classic 'Green Onions' is the soundtrack to the Uber Eats Super Bowl commercial. I spoke with Booker ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Mountain Dew pulled no punches when trying to make the weirdest ad for this year’s Super Bowl. Its advertisement for Baja ...

With their pointless cameos and insipid concepts, Super Bowl ads are a uniquely boring part of modern American life.

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

Kendrick Lamar aside, this year's Super Bowl was devoid of any real intrigue as the Kansas City Chiefs capitulated to the Philadelphia Eagles and took a heavy beating. Away from the game, however, ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...