Virat Kohli has chosen to end his lucrative eight-year partnership with Puma, opting for a new direction in his career.

Virat Kohli has chosen to invest in Agilitas Sports, which is an Indian sportswear startup. Instead of just lending his name ...

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This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

Kohli has decided to invest in Agilitas and own a stake in the firm, backed by former Puma India and South-East Asia Managing ...

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts ...

Virat Kohli anchors RCB’s smooth run chase with an unbeaten 73* as Bengaluru defeat PBKS by 7 wickets in a dominant IPL 2025 performance.

Rajat Patidar’s Royal Challengers Bengaluru or Shreyas Iyer-led Punjab Kings can both join Delhi Capitals at the top with a ...

As the excitement of IPL 2025 sweeps across the nation, PUMA India has launched an innovative campaign designed to thrill ...

Virat Kohli drops Rs 300 crore Puma deal to build his own brand with Indian startup Agilitas, taking One8 independent and ...

Now, as India is determined to cut the cord on telecom equipment from untrusted sources, will this be enough to keep the ...

Virat Kohli, one of India‘s most renowned cricketers, has decided to make a daring off-ground move. With Puma, the long-term distinguished collaboration between the two entities has ended as the RCB ...