Medical Marketing & Media - News, Features & Insights
The neuroscience of driving HCP behavior change. In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder and CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach.
The top 12 physician influencers on Instagram - MM+M
Feb 8, 2022 · Dr. Hazel Wallace (@thefoodmedic) While Instagram is the land of foodies, Dr. Hazel Wallace uses the platform to break down the science of healthy eating. She’s a big advocate for gut microbiome diversity, the lack of which has been linked to chronic illnesses like type 2 diabetes. Known on social platforms as “the food medic,” Wallace ...
News | Medical Marketing & Media | MM&M
October 30, 2024. 11:00 am. Josseli Barnica grieved the news as she lay in a Houston hospital bed on Sept. 3, 2021: The sibling she’d dreamt of giving her daughter would not survive this pregnancy. of 2495. The latest news from the healthcare marketing and communications sector including pharmaceutical, biotech and medical device companies ...
AbbVie CEO Richard Gonzalez to step down, Robert Michael to …
Feb 20, 2024 · 10:16 am. Richard Gonzalez (Source: Getty Images) AbbVie announced longtime CEO Richard Gonzalez will step down and be succeeded by president and chief operating officer Robert Michael. The pharma giant announced Tuesday morning that Gonzalez will leave the top post on July 1 and become executive chairman of the board of directors.
The top 10 mental health influencers on Instagram
Jan 19, 2024 · 3. Caroline Leaf. Neuroscientist Caroline Leaf has more than 850,000 followers on Instagram, but has also built up an audience on her YouTube channel speaking about psychological health. In her videos, Leaf addresses a variety of mental health topics from “toxic positivity” to healthy aging.
MM+M Events - MM+M - Medical Marketing and Media
May 2, 2024 · MM+M Media Summit. November 8, 2023. Join MM+M and a who’s-who of health media experts for a candid discussion of the industry’s most compelling issues: point of care’s post-pandemic pivot, audio’s aural appeal, health-friendly evolutions in out-of-home ad tech and much more. MM+M Awards 2023. October 5, 2023.
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.. Campaign US asked industry experts, including creatives behind the Real Beauty campaign, why ...
and Jennifer Aniston – talk insomnia - News - MM+M
Jan 24, 2022 · Idorsia, the manufacturer of recently approved insomnia drug Quviviq, aims to change that with Seize the Night and Day. The campaign counts actor Jennifer Aniston as its primary spokesperson. Idorsia VP, head of marketing U.S. Michael Moye believes that insomnia is undertreated and characterizes the number of affected people as “staggering.”.
About MM+M - MM+M - Medical Marketing and Media
MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 57-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content ...
It’s official: Syneos Health goes private in $7.1B PE deal
Sep 28, 2023 · Syneos Health has officially gone private, the company announced Thursday morning. The 2023 MM+M Agency 100 honoree completed the $7.1 billion all-cash transaction with a cohort of private equity firms, including Elliott Investment Management, Patient Square Capital and Veritas Capital.. The deal was first announced in May with the unanimous approval of the board of directors and received ...