Apr 7, 2022 · Jamie Kern Lima is a businesswoman, philanthropist, benefactor, public speaker, author, and co-founder of the makeup company IT Cosmetics. Her struggle with a skin disease, Rosacea, prompted her to start her own makeup business.

Aug 12, 2016 · Lima took off all her makeup on air, exposing her rosacea and demonstrating how her products covered it up. "When I go on TV and I take my makeup off it's for two reasons," says Lima.

Jamie Kern Lima is a self-made entrepreneur, champion of women, philanthropist, keynote speaker and co-founder of IT Cosmetics. Get inspired!

“Take a deep breath. You’re doing great,” said the QVC host, squeezing my arm. I’d decided not to wear full makeup—as I did as a news anchor—but to expose my true self and my bright red rosacea on my skin on national television. And show how our products worked. The clock ticked. I put everything on the line, my whole heart and soul.

Feb 24, 2021 · Ellen welcomed Jamie Kern Lima, Co-founder of IT Cosmetics and the first female CEO of a L'Oréal brand. She shared how she came up with the business idea as a TV reporter, and that despite...

Jan 17, 2018 · So when the now 40 year-old Jamie Kern Lima bared her rosacea on live television to millions of QVC viewers to prove that her beauty brand—the now all-famous IT Cosmetics— really worked, she...

Apr 16, 2016 · Jamie Kern Lima co-founded the make-up line IT Cosmetics after suffering for years with skin conditions.

Mar 12, 2018 · Former TV news anchor Jamie Kern Lima couldn't find makeup that could help her skin condition, so she set out to solve her own problem. Now her IT Cosmetics line is a huge seller on QVC,...

Sep 27, 2017 · In a recent speech, IT Cosmetics founder and CEO Jamie Kern Lima challenged her peers in the cosmetics business to rethink the types of images they use in their ad campaigns — a mission to...

Mar 30, 2017 · Born with rosacea, Jamie Kern Lima had trouble looking perfect while working constantly in front of cameras as a news anchor. She felt that it was time that she bridged the gap between her beauty woes and the beauty industry.